Success in your Network Marketing business is dependent on your willingness to present information about your company, usually via an opportunity presentation. Not only that, it is your responsibility to teach your partners how to share the same information to allow them to succeed. So what must be addressed before any business opportunity presentation will be successful?
Before providing any information to a prospect you should try to find out what their reason is for wanting to look at your opportunity. If they are just reviewing information through loyalty to you, then is that a good enough reason? If they have not heard of the Network Marketing industry, or never considered home business of any sort then do you think they would be the best type of individual to exert your efforts on? Do you actually want to enrol reps who you have had to convince or influence to join?
If you are developing your downline using the traditional word-of-mouth techniques then you may be setting yourself up for failure if you focus on giving details to anyone and everyone without investigating whether they could be suitable for your team or not. Unfortunately this is precisely what some reps teach to their downlines!
Think about this as an alternative: What if you found contacts who had already researched the Network Marketing industry and were keen to learn more? What if prospects actually approached you to ask about your company? Would that boost the growth of your organisation and the types of individuals you were able to enrol?
It is best not to ignore the effectiveness of prospecting in your warm market, but it is often beneficial to provide details about the industry of Network Marketing before giving details about your acutal company. If your lead is not keen on participating in the industry then it really will not matter how great your organisation and products are, because they still wont enrol. So why forefit your energy?
Try start introducing your prospects to the Network Marketing industry first and make it easy for them to say ‘no’ if they dont want to know more! Those that say ‘yes’ to learning more are the individuals worth spending time showing your opportunity to!
If you choose to develop your business online then you could optimise your efforts by giving information about Network Marketing to a far greater audience. If you assume the role of ‘mentor’ and teach people the facts about Network Marketing then you could have a good number of prospects that may eventually contact you to hear about your company.
Every month approximately half a million people become involved in the Network Marketing industry, therefore, the amount learning about Network Marketing for the first time is likely to be far greater. Do you think that a significant percentage of them will be gathering information on the industry online to further their knowledge? Those are the kinds of people you should want to develop trust with. At a later stage you may have the opportunity to present details about your business with these people, but not before they are sold on Network Marketing first!
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Sun, Feb 5, 2012
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